Located within a stunning grade-1 listed building in the City of London, our client, a global leader in the insurance market, appointed Tribe and Thirdway to help design a new and innovative space within the ground and 4th floor.
The client wanted a new area designed that would be their Innovation Lab, where field specialists could be invited to visit and demonstrate cutting-edge, technology-driven solutions to meet the needs of the ever-changing market. The pitch area within the lab provides enough space for a presentation stage, an audience and two oversized AV screens on either side of the wall. The presentation room can also be divided into smaller focus rooms via custom folding walls. This flexible room provides the client with a new fast-track, fast-fail environment, suitable for upcoming collaborations with talented creatives.
It was key for Tribe to ensure that furniture would match and represent the clients branding colours so the team made use of their vast range of suppliers to carefully outsource items, ensuring that this part of the brief was met. Tribe provided some unique items such as high benches and high seating booths, in addition to chairs suited to the client’s presentation room by choosing stackable options that are in-keeping with the clients branding colours.
The client’s new Innovation Lab provides them with a space that will allow them to accelerate when it comes to idea generation and continue to exceed as the world’s leading market for specialist insurance.