the tribe


mike mckeown
managing director

Mike set up TRIBE in 2016, moving from a 7-year role as Head of Furniture at a major furniture dealership. He has experience in projects of all sizes from small boutique style clients to large corporate rollouts. His in-depth industry knowledge has been fundamental in the setting up of TRIBE, leveraging on key relationships he has built during his career. These include top manufacturers such as Boss, Vitra, Knoll, Bestuhl and Orangebox.

He has set up TRIBE to be completely independent and free of any manufacturer influence, allowing the team to give neutral advice and procurement.

“TRIBE’s key to success is its people, they care and are passionate about what they do. They take great pride in creating amazing spaces for all of their clients.”

mark hobbs
Account manager

With his experience in the A&D and Design & Build sectors, Mark has inspirational ideas that build on the look and feel of the project from start to finish. In his spare time, he competes in sporting endeavors such as Jiu Jitsu and Judo and enjoys football, skiing and running.

daniela sparakowski
Project manager

With over 3 years of experience working in the furniture industry, Daniela stays calm in the busy furniture world by ensuring all projects are being planned and delivered on time and on budget, communicating with stakeholders every step of the way. She enjoys variety and loves seeing empty spaces come to life. Outside of work Daniela can be found either in the gym, a charity shop, eating, or generally roaming around London exploring everything it has to offer.

tiina lehtonen
Project Manager

Tiina’s vast operational experience, managing both domestic and international projects, ensures the success of all aspects of the design process. Tiina is passionate for interiors and enjoys delivering inspiring spaces from planning and coordination to completion. She loves the seaside, running, architecture, vintage design and hot chocolate.

andreia araujo
account manager

Andreia has over 5 years of experience working as an
Account Manager within the contract furniture industry.
She has worked with a number of corporate clients
from the financial, media and property sectors. She
has extensive knowledge of the furniture solutions
available and prides herself on being able to select
the correct products to exceed client expectations
in terms of design and price. Outside of the office
she is passionate about travelling, loves Scandinavian
and Japanese design and can regularly be found at
restaurants, the cinema or enjoying her pilates and
barre classes.

luke cherry
account manager

Luke has ten years of experience working in the furniture industry in a variety of roles. This experience enables him to view projects from a range of perspectives and make informed decisions. Luke has a passion for working with people, loves all things design and can often be found wandering around museums and galleries. He’s also interested in travel, cycling and cheese.

besi kolarova
operations manager

Besi has over 12 years of experience in B2B sales, account management, customer service and product development working for both manufacturers and furniture dealers. Her passion for furniture is contagious and an asset to the team. In her spare time, Besi takes dancing lessons and loves to watch musicals, theatre productions and cabarets.

amanda orme
Account manager

Amanda has gained a wealth of product knowledge during her years working in the A&D industry. She draws on this to make highly considered furniture selections, exceeding client’s expectations. Outside of the design world Amanda loves art, yoga, exploring Europe and brunch.

emily lumley

Brand new to the industry, Emily has spent 3 years studying Furniture design at Northumbria taking pride in her attention to detail and passion for furniture.  Highly motivated and excited to expand her knowledge and skills in the industry she is ready to help Tribe deliver on all their projects. Outside of work Emily loves a good pub quiz and is partial to an Aperol Sprits or 3.

richard blackmore
Sales Support

Richard studied furniture design at Northumbria University, this and a years’ experience with a leading manufacturer as an intern has given him a wealth of product and business knowledge. With a keen interest in furniture and design, he takes inspiration from everywhere to help deliver creative and innovative solutions. His knowledge of the Adobe Creative suite means that he is can help in creating Tribe documentation & product presentations. In his spare time, Richard enjoys being social with a few pints and getting lost in South London on his days off.  

valentina papi
Project Manager